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Sports and Entertainment Marketing

 

Grade Level
10-12
Credits
5

Prerequisites
No prerequisite

This course is designed to explore the basic concepts of Sports and Entertainment Marketing.  Through activities, projects, and presentations, students will learn the workings of professional, college, and amateur sports, the motion picture and music industry, and recreational marketing.  Students will explore topics such as: the role of the sports agent, ethical images of the professional athlete, endorsements, sponsorships, legal aspects of the motion picture and music industry, travel and tourism, and the impact of theme packs on marketing. 
Integrated Resources  
Motion Picture and Music Industry
Recreational Marketing
Sports Industry
Travel and Tourism Industry
WebQuests and Similar Activities  
 

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