Resources
| Marketing I and II
|
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| Grade
Level 9-12 |
Credits 5 |
Prerequisites |
| I. This course
includes basic concepts involved in the flow of goods and/or services from
producers to consumers with emphasis on economics and
entrepreneurship. Students learn marketing functions through
activities and projects related to economics, marketing, business
fundamentals, communications, human relations, and mathematics. Students identify a career goal and
develop basic employment and job interview skills necessary to secure a job
in some phase of marketing. Successful completion entitles students
to enroll in Marketing II and Marketing III and Marketing Co-op. II. Students will expand their knowledge of marketing concepts through the study of the marketing functions of selling, promotion, and distribution. Students will apply their knowledge of these functions in the completion of group and individual projects. The projects will include the preparation and presentation of a sales demonstration, promotional plan and distribution analysis. Students will also explore career opportunities within these functions of marketing. Successful completion of the course entitles the student to enroll in Marketing III and Marketing Co-op.
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| Integrated Resources | Michigan DECA |
| Buying and Pricing | |
| Distribution | |
| Marketing |
Marketing for Today's Small Business, WWW's Impact on Marketing |
| Promotion | |
| Publications | Advertising Age |
| Sales | |
| WebQuests and Similar Activities | All Aboard WQ Donut Den Marketing WebQuest |
visitors as of April 5, 2001