Resources
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Advertising
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| Grade
Level 10-12 |
Credits 5 |
Prerequisites |
| This course is designed to explore the basic concepts of advertising. Through activities and projects, students will learn the steps involved in producing print, radio and television advertisements. Students will also learn the effect advertising has on society and discuss the social and ethical responsibility of advertisers. Another goal of this class is to expose students to the roles and responsibilities of all those involved in the advertising process, including copywriters, art directors, producers, and directors. At the completion of this course, students will be able to produce and an advertising campaign from conception to final production. | |
| Resources | |
| Integrated Resources |
AdCracker.com The Emergence of Advertising in America- 1850-1920 |
| Marketing and Advertising Strategies | |
| Publications |
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| Production | |
| WebQuests and Similar Activities | |
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